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My Process

The ins and outs of the copywriting process
Claudia Bouma Copywriting Process

Okay, I’ll lay it on the line:
copywriting is a team effort

So if you plan to give me the bare minimum then expect magic to happen – I’m afraid you’re going to be disappointed.

BUT, if you know what you want and you’re keen to share your ideas with me, crazy or not, then anything is possible.

Well, almost.

Great copy doesn’t appear overnight. It requires careful thought, in-depth research and excellent communication.

If this resonates with you, read on or contact me.

“If you talk to a person in a language they understand, that goes to their head.
If you talk to them in their language, that goes to their heart.”

Nelson Mandela
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MY PROMISE TO YOU

Ask you the right questions
Decide the best way forward
Guarantee my absolute best
Meet reasonable deadlines
Keep you in the loop

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YOUR PROMISE TO ME

Provide detailed feedback
Communicate well
Stick to deadlines
Enjoy the process
Be yourself

The Copywriting Process

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Copywriting Brief

You give me as much detail as possible about your project
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Proposal

I send a detailed proposal and you sign upon acceptance

Deposit Invoice

You pay 50% of the copywriting fee then we start
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First Draft

I send a first draft based upon the detailed brief

First Amends

You review using Microsoft Word Track Changes
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Second Draft

I create the second draft based on your feedback

Second Amends

You review using Microsoft Word Track Changes

Final Draft & Payment

I send the final draft which is ready for publishing

Frequently Asked Questions

You’ve scrolled down this far, so you’re interested in how this copywriting thing works. Chances are you have a lot of questions – trust me, you’re not the only one.

I’ve tried to answer the most commonly asked questions. Head over to my FAQs page if you can’t find your specific question or contact me.

Why do I need to fill out a copywriting brief?

Believe it or not, copywriting is a team effort.

I can only create sensational copy when you provide me with as much information about your business as possible.

You’re the expert when it comes to your business, so I need you to get me up to speed to enable me to write customer-focused content that sounds exactly like you.

The copywriting brief includes questions about your:

 

  • Unique Selling Proposition
  • Business personality
  • Business principles
  • Company history
  • Target audience
  • Tone of voice
  • Competition
  • Tagline
  • Etc.
Why do I need to sign a proposal?

A proposal outlines the details of what I’ll be creating for you.

It includes:

  • Type of copy
  • Number of pages
  • Number of words per page
  • Length of consultation
  • Rounds of revisions
  • Timeline
  • Deadline

My Terms and Conditions are also explained so you know exactly what to expect and it ensures we’re always on the same page, so to speak.

Is a 50% deposit really necessary?

Copywriting is so much more than just typing words onto a Word document.

Writing for your business means I need to understand you and your business as well as I can. Research is an essential part of getting ready to start writing.

For this reason I ask you to pay a 50% deposit so I can get stuck into your copywriting project and learn the ins and outs of your business.

Please note, I require full upfront payment for projects less than $1,000.

 

Is two rounds of revisions enough?

After more than a decade of copywriting I have found that two rounds of revisions is enough to hit the mark.

However, if you’d like to request an extra round of revisions I’m more than happy to discuss this. Bear in mind though this will mean an additional fee.

Why do I have to use Microsoft Word Track Changes?

Track Changes in Microsoft Word has been designed to make it easy to edit any document. It enables both of us to see what changes we’re suggesting and comments can be added as well.

If you don’t know how to use it, let me know and I can send you a link.

What if I'm not happy with the final draft?
This has never been an issue as I go to great lengths to ensure the first draft incorporates all the information you’ve given me.

If you feel the first draft completely misses the mark, you let me know when you return the first amends. Your detailed feedback will guide me as I write the second draft.

Really, communication is key.

Ready to team up?

Yep, let's do it