Okay, I’ll lay it on the line:
copywriting is a team effort
So if you plan to give me the bare minimum then expect magic to happen – I’m afraid you’re going to be disappointed.
BUT, if you know what you want and you’re keen to share your ideas with me, crazy or not, then anything is possible.
Well, almost.
Great copy doesn’t appear overnight.
It requires careful thought, in-depth research and excellent communication.
If this resonates with you, read on or contact me.
“If you talk to a person in a language they understand, that goes to their head.
If you talk to them in their language, that goes to their heart.”
Nelson Mandela
MY PROMISE TO YOU
Ask you the right questions
Decide the best way forward
Guarantee my absolute best
Meet reasonable deadlines
Keep you in the loop
YOUR PROMISE TO ME
Provide detailed feedback
Communicate well
Stick to deadlines
Enjoy the process
Be yourself
I specialise in writing copy for
B2B
Charity
Health
Medical
Technology
The Copywriting Process
Copywriting Brief
Proposal
I send a detailed proposal and you sign upon acceptance
Deposit Invoice
First Draft
First Amends
Second Draft
Second Amends
Final Draft & Payment
I send the final draft which is ready for publishing
Hi, I’m Claudia.
Wanna know my secret?
I’m no ordinary copywriter.
In fact, I’m a think-outside-the-box Aussie freelance copywriter who has an amazing way with words.
With 12+ years of copywriting experience, I craft compelling content for websites, sales pages, blogs and LinkedIn profiles to captivate your audience.
I work with large corporates, small businesses and not-for-profits across around Australia and across the globe to create sensational content.
Never settle for great content when sensational copy is just around the corner.
Why pick me as your Australian freelance copywriter?
Experienced
12+ years
Efficient
Structured process
Professional
Quality content
Relational
People focus
Frequently Asked Questions
Freelance content and copywriting
You’ve scrolled down this far, so you’re interested in how this copywriting thing works. Chances are you have a lot of questions – trust me, you’re not the only one.
I’ve tried to answer the most commonly asked questions. Head over to my FAQs page if you can’t find your specific question or contact me.
Why do I need to fill out a copywriting brief?
Believe it or not, copywriting is a team effort.
I can only create sensational copy when you provide me with as much information about your business as possible.
You’re the expert when it comes to your business, so I need you to get me up to speed to enable me to write customer-focused content that sounds exactly like you.
The copywriting brief includes questions about your:
- Unique Selling Proposition
- Business personality
- Business principles
- Company history
- Target audience
- Tone of voice
- Competition
- Tagline
- Etc.
Why do I need to sign a proposal?
A proposal outlines the details of what I’ll be creating for you.
It includes:
- Type of copy
- Number of pages
- Number of words per page
- Length of consultation
- Rounds of revisions
- Timeline
- Deadline
My Terms and Conditions are also explained so you know exactly what to expect and it ensures we’re always on the same page, so to speak.
Is a 50% deposit really necessary?
Copywriting is so much more than just typing words onto a Word document.
Writing for your business means I need to understand you and your business as well as I can. Research is an essential part of getting ready to start writing.
For this reason I ask you to pay a 50% deposit so I can get stuck into your copywriting project and learn the ins and outs of your business.
Please note, I require full upfront payment for projects less than $1,000.
Head on over to my copywriting rates to get an idea of what I charge.
Is two rounds of revisions enough?
After more than a decade of copywriting I have found that two rounds of revisions is enough to hit the mark.
However, if you’d like to request an extra round of revisions I’m more than happy to discuss this.
Bear in mind, though, this will mean an additional fee.
Why do I have to use Microsoft Word Track Changes?
Track Changes in Microsoft Word has been designed to make it easy to edit any document. It enables both of us to see what changes we’re suggesting and comments can be added as well.
If you don’t know how to use it, let me know and I can send you a link.
What if I'm not happy with the final draft?
This has never been an issue as I go to great lengths to ensure the first draft incorporates all the information you’ve given me.
If you feel the first draft completely misses the mark, you let me know when you return the first amends.
Your detailed feedback will guide me as I write the second draft.
Really, communication is key.
What type of copy do you write?
I specialise in website copy and writing web content that’s been optimised for the search engines, also known as SEO copywriting.
My other area of expertise is branding, specifically working with clients to develop their brand tone of voice and brand personality.
I also write compelling content for LinkedIn profiles, sales pages, business blogs, flyers, brochures and press releases.
I’m a professional editor and proofreader as well.
Need more professional content writing?
Winning Websites
Compelling website copy
Strategic SEO
Be found on Google
Terrific Tone of Voice
Develop your brand voice
Lucrative LinkedIns
Profiles that stand out
Fabulous Flyers
Copy to make your content fly
Eloquent Editing
Wordsmithing for excellence
Perfect Proofing
Proofreading for perfection
Travel Tales
Adventurous Aussie content