My Process

The ins and outs of the freelance copywriting process
Claudia Bouma Copywriting Process

Okay, I’ll lay it on the line:
copywriting is a team effort

So if you plan to give me the bare minimum then expect magic to happen – I’m afraid you’re going to be disappointed.

BUT, if you know what you want and you’re keen to share your ideas with me, crazy or not, then anything is possible

Well, almost. 

Great copy doesn’t appear overnight.

It requires careful thought, in-depth research and excellent communication.

If this resonates with you, read on or contact me.

“If you talk to a person in a language they understand, that goes to their head.
If you talk to them in their language, that goes to their heart.”

Nelson Mandela


Ask you the right questions
Decide the best way forward
Guarantee my absolute best
Meet reasonable deadlines
Keep you in the loop



Provide detailed feedback
Communicate well
Stick to deadlines
Enjoy the process
Be yourself

I specialise in writing conversion copy for






The Step-by-Step Copywriting Process

1. Discovery call

Let’s get to know each other during a free 15-minute Discovery Call.

Hey, we’ll soon discover if we’ll work well together and whether my copywriting experience matches your expectations.

2. Online proposal

I’ll draft an online copywriting proposal incorporating the project scope, fee, detailed timeline as well as my terms and conditions.

Signing is easy peasy as I use online proposal software.

3. First invoice

You’ll receive the first invoice for 50% of the copywriting fee before the project kicks off.

It’s official now: we’ll be working together! 


4. Online questionnaire

The online questionnaire is your opportunity to give me insight into your brand and business.

Most clients enjoy this part of the process.

5. Online consultation

You’ll do most of the talking because you’re the expert on your business and brand.

My job is to listen and learn.

6. First draft

This is an exciting moment: your first draft. I’ll record a video to explain what I’ve written and why.

 You’re another step closer to on-brand copy.

7. Final invoice

The majority of my work has been done. I’ll issue the final invoice for the remaining 50% of the copywriting fee.

Payment terms are 7 days.

8. First edits

It’s your turn to go through the content to give me detailed feedback. Have I nailed your tone of voice

This is an important step in the copywriting process.

9. Second draft

Your detailed feedback guides me as I write the second draft. Incorporating your suggestions, I’ll carefully craft the content.

I’ll record another video to take you through the copy.

10. Second edits

This is your final opportunity to suggest minor edits and changes. Let’s make sure we dot the Is and cross the Ts.

We’re nearly there.

11. Final draft

As a perfectionist copywriter, I polish the final copy. You’re about to receive the compelling content you’ve been waiting for.

Our teamwork has paid off.

We did it!

It’s been quite the journey for both of us. You now have copy to be proud of and I’ve learned lots about your brand.

This is why I love what I do.

Hi, I’m Claudia.

Wanna know my secret?

I’m no ordinary copywriter.

In fact, I’m a think-outside-the-box Aussie freelance copywriter who has an amazing way with words.

With 12+ years of copywriting experience, I craft compelling content for websites, sales pages, blogs and LinkedIn profiles to captivate your audience.

I work with large corporates, small businesses and not-for-profits across around Australia and across the globe to create sensational content.

Never settle for great content when sensational copy is just around the corner.

Why pick me as your Australian freelance copywriter?


12+ years


Structured process



Quality content


People focus

Frequently Asked Questions

Freelance content writing and copywriting

You’ve scrolled down this far, so you’re interested in how this copywriting thing works. Chances are you have a lot of questions – trust me, you’re not the only one.

I’ve tried to answer the most commonly asked questions. Head over to my FAQs page if you can’t find your specific question or contact me.

Why do I need to complete an online questionnaire?

Believe it or not, copywriting is a team effort.

I can only create compelling copy when you provide me with as much information about your business as possible.

You’re the expert when it comes to your business, so I need you to get me up to speed to enable me to write customer-focused content that sounds exactly like you.

The copywriting brief includes questions about your:


  • Unique Selling Proposition
  • Business personality
  • Business principles
  • Company history
  • Target audience
  • Tone of voice
  • Competition
  • Tagline
  • Etc.
Why do I need to sign a proposal?

A proposal outlines the details of what I’ll be creating for you, ensuring complete transparency.

It includes:

  • Type of copy
  • Number of pages
  • Number of words per page
  • Length of consultation
  • Rounds of revisions
  • Timeline
  • Deadline

My Terms and Conditions are also explained so you know exactly what to expect and it ensures we’re always on the same page, so to speak.

Is a 50% deposit really necessary?

Copywriting is so much more than just typing words onto a Word document.

Writing for your business means I need to understand you and your business as well as I can. Research is an essential part of getting ready to start writing.

For this reason I ask you to pay a 50% deposit so I can get stuck into your copywriting project and learn the ins and outs of your business.

Please note, I require full upfront payment for projects less than $1,000.

Head on over to my copywriting rates to get an idea of what I charge.


Is two rounds of revisions enough?

After more than a decade of copywriting I have found that two rounds of revisions is enough to hit the mark.

However, if you’d like to request an extra round of revisions I’m more than happy to discuss this.

Bear in mind, though, this will mean an additional fee.

Why do I have to use Microsoft Word Track Changes?

Track Changes in Microsoft Word has been designed to make it easy to edit any document. It enables both of us to see what changes we’re suggesting and comments can be added as well.

If you don’t know how to use it, let me know and I’ll record a short video demonstrating how to use it. 

What if I'm not happy with the final draft?

This has never been an issue as I go to great lengths to ensure the first draft incorporates all the information you’ve given me.

If you feel the first draft completely misses the mark, you let me know when you return the first amends.

Your detailed feedback will guide me as I write the second draft.

Really, communication is key.

What type of copy do you write?

I specialise in website copy and writing web content that’s been optimised for the search engines, also known as SEO copywriting.

My other area of expertise is branding, specifically working with clients to develop their brand tone of voice and brand personality.

I also write compelling content for LinkedIn profiles, sales pages, business blogs, flyers, brochures and press releases.

I’m a professional editor and proofreader as well.

Need more professional content writing?

Website Copywriting

Winning Websites

Compelling website copy

Press Release Copywriting

Strategic SEO

Be found on Google

Tone Of Voice Copywriting

Terrific Tone of Voice

Develop your brand voice

LinkedIn Copywriting

Lucrative LinkedIns

Profiles that stand out

Flyer Copywriting

Fabulous Flyers

Copy to make your content fly

Editing Services

Eloquent Editing

Wordsmithing for excellence

Professional Proofreading

Perfect Proofing

Proofreading for perfection

Travel Tales

Adventurous Aussie content

Ready to team up?

Yep, let's do it