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SEO Copywriting

SEO-friendly web copy that converts

First impressions count.

So your website must dazzle and delight.

Not just with design and images but with words.

Words that convey your message quickly and powerfully

You only get one chance.

Make it count.

 The Power of SEO-friendly Copywriting

The world of Search Engine Optimisation or SEO can be intimidating.

You jump on Google to get more clarity because you’d like to have a go yourself.

The first article you come across highlights the necessity of keyword density. The next article tells you it’s a thing of the past.


Where do you go for trusted SEO advice and SEO copywriting that actually works?

And also speaks to your target audience – real people – without sounding mechanical?

We’ve all come across web pages that sound robotic without any warmth or sense of connection.

The ultimate goal of writing for the search engines is conversion because you want customers to buy.

It’s very important to get the balance right.

You need the keywords AND the engaging copy.

Sound too complicated to DIY?

Contact me for an SEO copywriting quote.

“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google.”

Phil Frost

Is Search Engine Optimisation stressing you out?

Want to rank higher on Google?

Worked with an SEO agency but not happy with the results?

Getting lost in tech jargon?


I chose to work with Claudia because she came highly recommended from a friend of mine who used her services for a similar purpose. We were starting a brand new consultancy and Claudia helped write content for our website, LinkedIn profiles, brochures and elevator pitches. She also worked with our website/brand designer to integrate the copy with our brand messaging

Claudia provided us with great advice and coaching to develop our writing styles to help us find that good balance between being both conversational & professional.

I would recommend Claudia to those who are creating brand new copy or who need to refresh their existing content, especially when you need to cut through the corporate speak so that your message resonates with your customers.”

Ross Latta

Founder & Director, MacroFin UK

 Why work with an SEO Copywriter?

There are more than 1.5 billion websites on the world wide web today.

That‘s a lot of competition.

And with most people only looking at the first page of Google, you need to appear in the first 10 search results to benefit from that traffic.

So how can a professional SEO copywriter help?

  1.  Conduct Keyword Research
  2. Assign one keyword per page
  3. Check your analytics for insights
  4. Research your competition
  5. Determine your Domain Authority
  6. Write title descriptions and meta tags
  7. Capture your tone of voice
  8. Craft copy that engages your audience
  9. Include keywords in strategic places
  10. Observe Google guidelines

When you work with an SEO-trained copywriter, you know you’re getting copy that pleases Google but also wows your customers.

Wondering what it’s like to work with a copywriter? Check out the way I work.

Contact me for an SEO copywriting quote.

“Claudia was recommended to me by someone I trust, and from our first discussion, I felt like Claudia understood me and what I was trying to achieve. Her guidance and expertise were invaluable, helping me to shape and polish the message for my HR business. The process was effortless, and I am more than happy with the results.

I would highly recommend Claudia to any business owner that is looking for a professional to translate their thoughts into words.

Carli Saw

Founder and Director, Strawberry Seed Consulting

SEO-friendly Websites



We engaged Claudia to develop Innovior’s tone of voice and create SEO-friendly copy for our website. She did an excellent job of understanding our company’s values and personality, which resulted in customer-focussed, engaging content.

Claudia is a talented copywriter who takes the time to get to know your business and whose words transform any marketing collateral.

I highly recommend her services to anyone wanting to work with a switched-on copywriter who excels at what she does.”

Tim Ryan

Partner, Innovior

Website Copywriting

Trying to find the right words for your website?

Struggling to write persuasive, customer-focused content?

Refreshing existing content as part of a complete rebrand?


Many clients come to me after they’ve tried writing their own web copy, thinking it would be straightforward.

But it usually isn’t straightforward, or easy.

Writing your own copy is a major challenge. Why is that?

  • You’re too close to your own brand to write objectively
  • You’re not sure who you’re writing the copy for
  • You haven’t worked out your tone of voice
  • You simply don’t have the time

You’re good at running your business so focus your time on energy on strategy and growing your sales.

Call in a professional SEO copywriter to take care of your web content.

SEO-friendly Website Packages

I offer the following packages but if you can’t find what you’re looking for, contact me so I can tailor a package to suit your needs.

If you’d like to know about how I work, check out this page.

“After working with Claudia on my Tone of Voice Guide and LinkedIn profile – and being rather impressed with the results – I decided I’d ask her to write my website content as well. When she sent the first draft, I was so excited because I absolutely LOVED the copy. It sounds exactly like me and I can’t wait for the website to go live and start selling my books.

Claudia made a rather daunting process incredibly easy and enjoyable.

I can’t recommend Claudia’s services highly enough.”

Heidi Yi

Director, Heidi Yi

Claudia is fabulous. I chose Claudia because her website appealed to me. After having worked with Claudia, she is everything she promised, and more. The process Claudia uses really produces results.

I now have a new business brochure and website I’m proud of and, thanks to Claudia, reflect the exact image I was after. Claudia even went the extra mile and provided feedback on my advertisements. I would not hesitate to recommend Claudia to anyone (except my competition). She is capable, confident and a pleasure to work with.”

Jane Calcraft

Founder and Director, JC Bookkeeping

“Claudia is fantastic to work with.

She took all our feedback on board, and made the process of producing copy for our website and easy one.

We found her to be prompt, respectful of deadlines and generally very professional.”

Rachel Lucchini

Co-Founder, Lucchini Oprescu

Yes, my website needs you


Wanna know my secret?

I’m no ordinary copywriter.

In fact, I’m a think-outside-the-box copywriter who has an amazing way with words.

I take your business ideas and transform them into copy that engages, compels and sells.

How cool is that?

With nearly a decade of experience across most industries, I’ve worked with large corporates, small businesses and not-for-profits to create sensational copy.

Never settle for great content when sensational copy is just around the corner.