Small Business Copywriting

Compelling copy for small businesses and bold brands
Copywriting Australia - Claudia Bouma - Pen Icon

Need a small business copywriter?

Chances are, you’re a small business owner wearing multiple hats.

You’re trying to save money by doing everything yourself but your website isn’t generating any leads. Maybe you’ve written your own content but you know it could be better.

What if you could work with a copywriter who specialises in writing for small business? You’d get professional content you’re proud of without the stress.

Sound good? As a business writer I’ll work with you to craft compelling copy that converts. 

I specialise in writing content for






Website Copywriting

Winning Websites

Your website is the face of your business. Invest in customer-focused copy that engages, compels and sells without sounding salesy. And improves your ranking on Google.  

Tone Of Voice Copywriting

Terrific Tone of Voice

Stand out in a sea of sameness by developing your distinct voice and branding. Take a journey of discovery into the heart and soul of your business. Be different and get noticed.  

Business Blog Writing

Business Blogs

Content marketing is a powerful tool to build trust and industry authority. It’s storytelling with a purpose, connecting with your customers to create value and loyalty. And it boosts SEO.

Press Release Copywriting

Pro Press Releases

Put your business in the spotlight with an expertly written professional release. Get your brand the media exposure it deserves. Communicate your message powerfully and strengthen your brand. 

Flyer Copywriting

Fabulous Flyers

Want attention-grabbing content for a brochure or flyer? Let’s work together to create copy that gives your content wings. Because killer design alone isn’t enough.

LinkedIn Copywriting

Lucrative LinkedIn

LinkedIn is the world’s largest professional network. It’s also the 21st century most powerful marketing tool. Your profile is a free ticket to countless new business opportunities and potential customers. 

Travel Writing

Travel Tales

Inspirational Aussie content that makes your heart leap and your feet itch. Well-crafted travel stories ignite a passion for seeing this amazing country. Take your readers on an exciting journey.

Editing Services

Eloquent Editing

Compelling and engaging communication is essential as your business reputations depends on it. Brand messages must be clear, concise and consistent. Aim for excellence.

Professional Proofreading

Perfect Proofing

First impressions count, especially in business. Your reputation is at stake, so investing in a proofreader is a valuable investment. Spelling mistakes undermine your professionalism.

Hi, I’m Claudia.

Wanna know my secret?

I’m no ordinary copywriter.

In fact, I’m a think-outside-the-box Aussie small business copywriter who has an amazing way with words.

With 12+ years of copywriting experience, I craft compelling content for websites, sales pages, LinkedIn profiles and blogs to captivate your audience.

I work with small businesses and not-for-profits across a range of industries to create sensational  content.

Never settle for great content when sensational copy is just around the corner.

Why pick me as your small business writer?


12+ years


Structured process



Quality content


People focus

Great brands I’ve worked with

Website Copywriting
Website Copywriting
Website Copywriting
Website Copywriting
Go Daddy blog writer
Lotus Caravans Logo

Frequently Asked Questions

Small business copywriting

Why do I need a small business copywriter?

As a small business owner, you wear multiple hats and you’re responsible for everything from admin to finance and marketing to logistics. 

Time is precious, and you prefer to spend your energy building your business instead of trying to write content that doesn’t do justice to your business or brand. 

Working with a professional writer who can craft compelling copy that reflects your brand and engages your ideal client is a worthwile business investment. 

You’ll save yourself time, stress and money in the long run because cleverly written copy converts. 

Head on over to my About page or read my personal story of becoming a copywriter.

What type of copy do you write?

I specialise in SEO-friendly website copy, sales pages, LinkedIn profiles and personal branding. 

One of my favourite projects is to work with small business owners to develop their brand tone of voice and brand personality by writing a Tone of Voice Guide

I also write SEO-friendly blogs, professional bios and I offer editing and proofreading.

Do you only work with Australian small businesses?

No, I work with small businesses all over the globe.

However, the majority of my clients are Australian business owners who prefer to work with a copywriter based in Australia. 

Check out my portfolio to get an idea of the variety of small businesses I’ve written copy for.

What are your copywriting rates?

I’m a big believer in transparency so check out my Copywriting Rates for an overview of my fees.

If you can’t find what you’re looking for, contact me to discuss your project. 

Why should I choose you?

Great question.

There are lots of copywriters and content writers to choose from.

It’s important to find a copywriter who’s the right fit. I’m the kind of copywriter who’s straight to the point and asks lots of questions. 

I’m also extremely structured and expect my clients to stick to my timeline and deadlines to keep every project on track. 

Check out my copywriting process.

If you’re interested in developing a long-term partnership with a small business copywriter, I’d love to hear from you. 

Contact me.

What industries have you written copy for?

I could bore you with a long list but here are my favourites:

  • Allied health
  • Charity
  • Medical
  • Photography 
  • Technology

Head on over to my portfolio to get an idea of the industries I’ve written copy for. 

If you’re interested in website copy, have a look at the website gallery.

Contact me for a quote.

Itching to get started?

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