The Client
MacroFin is a UK-based consultancy providing cloud-based finance solutions. Director Ross Latta is a finance specialist with IT skills who specialises in NetSuite implementations.
The Project
Ross wanted to work with an Australian financial services copywriter to create conversational yet professional copy for their brand-new website. He engaged me to develop MacroFin’s:
- key messaging
- tone of voice
- tagline
- brochure copy
- elevator pitch
- SEO-friendly web copy
I also rewrote the content of his LinkedIn profile as well as his business partner’s to ensure the messaging and tone of voice were consistent across all platforms.
I had the privilege of working alongside a British brand strategist who created the visual branding incorporating my suggestions.
The Result
The end result is a colourful 5-page financial services website with clear messaging that speaks directly to their ideal audience.
“I chose to work with Claudia because she came highly recommended from a friend of mine who used her services for a similar purpose.
We were starting a brand-new consultancy and Claudia helped write content for our website, LinkedIn profiles, brochures and elevator pitches. She also worked with our website/brand designer to integrate the copy with our brand messaging.
Claudia provided us with great advice and coaching to develop our writing styles to help us find that good balance between being both conversational & professional.
I recommend Claudia to those who are creating brand new copy or who need to refresh their existing content, especially when you need to cut through the corporate speak so that your message resonates with your customers.”
