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The Client
Heidi Yi built a successful mineral makeup business but then disaster struck. She was diagnosed with aggressive breast cancer and decided to change her career after recovering from this crippling disease. She started writing books and discovered she was good at it. The next step was to get them published and teach others how to do the same.
Heidi is not only a lovely person but also a life-changer who desires to inspire others and see lives changed for the better.
The Project
Heidi was searching for a copywriter for creatives, a professional who could take her passion for writing and people then turn it into compelling content. We worked together on many projects:
- Tone of voice/Branding guide
- LinkedIn profile
- SEO-friendly website
- Member profile
Once we’d developed Heidi’s tone of voice including her USP, key messages and brand personality, it was an easy and enjoyable process to write engaging on-brand copy for the different marketing platforms.
The Result
Today, Heidi is a successful author who made the transition from selling makeup to being a writer with ease. The copy across her marketing collateral is consistent and unified, with a distinct voice that sets her apart from other authors.
“Claudia was recommended to me by Kate Toon, an industry expert who’s worked with her on multiple projects. Claudia and I haven’t met in person but I feel like I know her as we’ve built rapport through phone calls and email.
I was looking for a copywriter to help me finally get the copy on my website updated to reflect the changes in my growing business that I never found the time to do.
Her approach is highly professional, incorporating a thorough brief, detailed proposal, transparency regarding cost and in-depth branding consultation. Claudia took the time to fully understand my brand and new business direction as an author, ensuring she fully grasped my vision, target audience, principles and personality to create a comprehensive Tone of Voice guide.
Claudia is very reliable, compassionate, friendly and punctual. She calls me at the agreed time, sticks to deadlines and she replies to emails in a timely manner. I highly recommend her services as I have been recommended by others who highly value her work and commitment.”
Website
“After working with Claudia on my Tone of Voice guide and LinkedIn profile – and being rather impressed with the results – I’d decided to ask her to write my website content as well. When she sent the first draft, I was so excited because I absolutely LOVED the copy. It sounds exactly like me and I can’t wait for the website to go live and start selling my books.
Claudia made a rather daunting process incredibly easy and enjoyable. I can’t recommend Claudia’s services highly enough.”
Samples from the project
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