Dr Vivek Arora

Content writing for medical professionals

If you’re a gynaecologist, obstetrician or oncologist looking for a website writer, please check out my Website Content Writing or SEO Copywriting. Alternatively, complete my online form to set up a FREE 15-minute call to discuss your project.


The Client

Dr Vivek Arora is a highly experienced gynaecologist and gynaecological oncologist in Sydney, who’s one of only about 50 gynaecological cancer surgeons in Australia but one of many Australian gynaecologists. 

Dr Arora is a specialist gynaecologist and trained surgeon who helps with a range of conditions affecting a woman’s reproductive system. He provides compassionate care in a warm, supportive environment for women looking for a personalised approach.

He also treats women who come to see him with a range of pre-cancerous and cancerous problems of the female reproductive system. He has extensive experience in laparoscopic or keyhole surgery for benign gynaecological conditions, laparoscopic hysterectomy and gynaecological cancer surgery. 

The Project

Dr Arora’s existing website presented his qualifications and experience but missed the conversational tone and caring messaging he was looking for to set him apart from similar specialists in the Sydney area.

We worked together on three projects:

Once we’d developed Vivek’s tone of voice including his USP, key messages and brand personality, it was an easy and enjoyable process to write engaging on-brand copy for his medical website.

The Result

Dr Arora’s brand-new website reflects his vast experience while speaking to his audience of women who are looking for a caring, compassionate specialist who’ll walk the journey with them. 

Dr Vivek Arora

Gynaecologist and Gynaecological Oncologist, Dr Vivek Arora

Tone of Voice guide

“The first thing that struck me about Claudia was her attentiveness and ability to capture the nuanced detail of your thought process. Claudia also has a way of putting you at ease, allowing you to reflect on your brand values and the message you wish to convey to your target audience.

Claudia created the Tone of Voice guide for my medical practice. It was amazing to see our core values being articulated into this beautiful document. Not only did I learn more about my own practice values, but the guide is a useful tool for the existing and future staff to follow and learn from.

Claudia’s versatility transcends business type, and I would highly recommend the Tone of Voice guide to any business that really believes in the motto that there is always a better way of doing things.”


“I found Claudia on Google search. It has been the most productive and rewarding experience.

Claudia produced great website copy and helped articulate the ethos of my practice, which was one of the main objectives of the project.”

LinkedIn profile

“My LinkedIn profile was way overdue for a revamp. Claudia made the process so easy and painless with her gift of getting the pertinent information out of my CV and her presentation that is relevant to LinkedIn community.

I highly recommend her expertise if you’re loking at setting up a profile or if it’s just ready for a refresh.”

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