The Client
Codafication is a globally awarded digital services and software company. Their cutting-edge technology platform, called Unity, helps businesses automate the physical or digital workforce through machine learning and artificial intelligence.
Business analytics and intelligence are the way of the future, providing businesses with next-generation tools to reduce risk, delays and costs associated with project management and distributed workforces.
The Project
Codafication’s marketing department had previously worked with a copywriter who didn’t deliver the content they were looking for. They were searching for a knowledgeable SaaS (Software as a Service) copywriter to write SEO-friendly copy for their brand-new service offering and website.
This project came with an extremely tight deadline, as the product launch had been scheduled and could not be postponed. Recognising the specialised nature of the business, I first developed Unity’s Branding/Tone of Voice Guide during a collaborative process. The next step was to write SEO-friendly copy for six web pages targeting their expert audience.
The Result
The comprehensive Branding/Tone of Voice Guide proved invaluable to the copywriting process as it enabled me to craft compelling content while incorporating the product’s key features and benefits.
The end result is a website that communicates Unity’s key messages in a consistent tone of voice without confusing the end user with complex jargon.
“Claudia was recommended to us after a disappointing experience with another copywriter who didn’t deliver. From the word ‘go’ I knew Claudia was the real deal, approaching our tight-deadline project with her professional attitude and familiarising herself with our area of expertise which is extremely specialised.
After an in-depth consultation, she first developed our brand tone of voice which was right on target. Her SEO-friendly copy for our new 6-page technology website was spot on, in line with our brand and delivered to our deadline.
Working with Claudia is an absolute pleasure and we’ll be engaging her for any copywriting work going forward. Thanks, Claudia, for restoring our faith in copywriting and showing us things can be done professionally and efficiently.”
Samples from the project
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