Press Release Writing

Broadcast your news to the world
Press Release Copywriting

Increase visibility and trust

Are you launching a new product, hosting a special event or do you have exciting industry news to share?

Writing punchy content for a professional press release is easier said than done.

Conveying your key messages in an engaging media release while capturing your tone of voice requires expertise. 

Is it time call in a professional press release writer?

A press release is a powerful and far-reaching component of your marketing strategy.

Julia McCoy

Put your business in the spotlight


Crafting a powerful press release takes time.

Your team is busy and you can’t spare a minute to write copy that does your business justice.

You need to get it right because a poorly written news release won’t be picked up by the media.

It’s a business opportunity not to be missed.

So why not outsource it to a professional press release copywriter?

Get the results you want without the stress.

Working with an expert writer will get your brand the right media attention.  

What can a professional press release writing service do for your business?

Drive business opportunities


increase industry authority

Build brand awareness

get the right exposure

Some of my amazing press release clients

“I engaged Claudia to put together an urgent press release for my company PriceMyCar. She considered the brief over the phone, followed up with a comprehensive Zoom meeting and then carefully crafted a punchy document that captured exactly what I was looking for.

She took her time to get a thorough understanding of the company and what we wanted to get out of it and then exceeded both deadlines and expectations! “

David Lye

Founder and CEO, PriceMyCar

“We worked with Claudia for a corporate press release for one of our clients.

Claudia interviewed the client directly and gathered all the critical information to write a compelling and informative press release.

The process was easy and both the client and I were impressed with Claudia’s communication and responsiveness.

We required very minimal changes as the first draft was excellent.” 

Dan Rowell

Brand Strategist, DSR Branding

Claudia delivered a very professional press release. Communication was clear and timely.

I am very happy with her services and would recommended her without hesitation.”

Camilla Novotna

Founder and CEO, Ecokit

“I highly recommend Claudia.

Very professional, prompt & efficient with great communication.

Extremely pleased with media release.”

Ally Irving

CEO, Alcedonia Laser Clinic

The more you know about your audience, the better you can write for them.

Lisa Price

Hi, I’m Claudia.

Wanna know my secret?

I’m no ordinary content writer.

In fact, I’m an Aussie press release writer who has an amazing way with words.

For the past decade I’ve worked with businesses across a range of industries, crafting sensational copy that engages, compels and sells.

Getting to know your business inside out to communicate your key messages and brand values is what I do best. 

Never settle for great copy when sensational content is just around the corner.

Why pick me as your professional press release writer?


12+ years


Structured process



Quality content


People focus

Frequently Asked Questions

Press Release Writing

Why do I need a professional press release writer?

Writing about your business for the media  isn’t everybody’s cup of tea. How do you convey your key messages in the right format that also speaks to your target audience?

Working with an Australian press release writer who can communicate your powerful messages is a business investment.

Check out my About page or read my personal story of becoming a copywriter.

How long does it take to get a professional press release?
  1. After your one-hour Press Release consultation, I generally need up to 1 week to write your first draft.
  2. Then it’s your turn to review the content and your feedback will help me improve the second draft.
  3. Once you’ve reviewed the second draft, I’ll add the finishing touches to your professional press release.
  4. You’ll have a total of two weeks to review your two drafts.

Check out my copywriting process.


What do we discuss during the Press Release Consultation?

The ins and outs of your business, the reason for the press release and where your media release fits into your long-term marketing strategy.

We’ll also discuss your tone of voice and personal branding.

You’ll do most of the talking- I simply ask the right questions.

How do you run the Press Release Consultation?

My preference is to run an online Zoom consultation so we can see each other. However, I understand this isn’t everyone’s cup of tea so a phone call is a second option.

I run my sessions from Tuesday to Friday between 9 and 11am. Alternatively, you can book in a session on Monday afternoons between 1 and 3pm.

Whether you’re based in Sydney, Brisbane, Melbourne, Adelaide or anywhere in Australia, we can work together to craft a powerful press release. 

Contact me to kickstart your compelling press release.

How much does a professional press release cost?

You’d like to know press release writer rates or writing cost?

I charge $747 for a one-page press release, which includes a one-hour Press Release Consultation and two rounds of revisions.

Check out my copywriting rates.

Do you also offer web content writing?

I certainly do.

I work with small business owners, marketing managers and executives to craft compelling website content that’s optimised for the search engines.

I’m also a trained SEO website content writer

Contact me for a quote.

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