My Story

The journey of an Aussie freelance copywriter

Pushing the boundaries

I’ve never been content to settle for the status quo. Or do what everybody else does. And a 9-5 office job certainly wasn’t going to cut it for me.

Freedom, that’s what I wanted. Freedom to spread my wings and explore the limitless opportunities the world has to offer. While having fun. Why do something when you don’t enjoy it?

Sure, I tried the normal office job. Lasted for two years but couldn’t face doing it another day. Something was missing. And my heart told me to pursue writing.

Writing has always been a part of my life. It’s the way I process everything that happens. I’ve filled up countless diaries expressing my thoughts and feelings. Add to this my love for Australia and travelling, and a recipe for adventure was born.

A new beginning

As it happens, my hubby isn’t a 9-5 person either and he loves Australia even more than I do. So it wasn’t a difficult decision to pull up stumps and head off on a two-year trip around Oz with three preschoolers.

Actually, the original plan was to travel with two kids, but I fell pregnant during our trip preparations, so we decided to postpone our adventure and go with three young children.

Little Hannah was 10 weeks old when we drove off into the sunset.

“People said we were crazy, but that only made us more determined.

Take one piece of advice from me: Never listen to the naysayers.

In fact, the more resistance you get, the more reason you have to go for it.”

Taking the leap

During our two-year adventure around Australia, I gathered up the courage to send an email to an editor of a well-known 4WD magazine, 4×4 Australia. I was shocked when he replied saying he was interested and asking if I could please send him a story. My first story on Cape Arid National Park was published soon after.

This kickstarted my career as a travel writer and getting paid to do what I love. It became a team effort with hubby Chris, a talented photographer, by my side. That first article led to Caravan World showing interest, then Camper Trailer Australia then Australian Traveller. The end result was 250+ articles published in travel magazines and online.

From travel to SEO

Variety is the spice of life, right?

Believe it or not, I actually got bored with travel writing. I was ready for a new challenge. That’s when I discovered website copywriting. Or maybe it found me? I’m convinced we were destined for each other.

After completing a couple of websites, I realised the mega importance of SEO. But there was one problem: I didn’t know anything about it. Never one to do things by halves, I enrolled into The Recipe for SEO Success course and read everything SEO-related I could get my hands on. Now I’m an SEO copywriter.

“Authenticity matters – a lot. Be yourself.

In the big world of business we sometimes feel like we have to be someone we’re not.

Stay true to yourself so you can enjoy building your business.”

Small business rollercoaster

I’ve been a small business owner for more than a decade and, to be completely honest, it’s had its ups and downs. Feast and famine have been part of this journey, teaching me valuable lessons along the way.

I guess that’s why I have a soft spot for small business owners. I understand the challenges and the struggles. The complete commitment it requires and the level of dedication to something you believe in.

Purpose, meaning and hope

An idealist at heart, I’m someone who thinks deeply about the meaning and purpose of life. Working with organisations and business owners that want to make a difference and touch people’s lives is close to my heart.

We all want to leave our mark and know that our lives made this world a better place.