What is copywriting?
Many people confuse copywriting with copyright, but they are completely unrelated.
Copyright is the exclusive and assignable legal right, given to the originator, to print, perform, publish or record literary, artistic or music material.
Copywriting has everything to do with writing copy that engages, compels and sells.
Put simply, copywriting equals PERSUASION + CONVERSION
Some people can write, others can craft copy that makes people want to know more about your business or buy your product.
I’m a copywriter who takes the time to get to know you, your business and your target audience to craft conversion copy.
That’s the power of copywriting.
Check out my services to see what type of copy I can help you with.
Why should I use a copywriter?
Anyone can write, right?
But not everyone has the skill to take the heart and soul of your business and translate it into click-winning copy. Or maybe you’re the visionary type, but you don’t know how to put your life-changing ideas into words – that’s where I come in.
Check out my copywriting services to see what type of copy I write.
What type of copy do you write?
Pretty much everything.
My main copywriting services include:
- Branding/tone of voice guides
- SEO-friendly websites
- LinkedIn profiles
- Press releases
- Travel articles
But I also help clients with advertising copy, email marketing, sales pages, e-books, capability statements and any other business document that needs my professional touch.
What industries do you write for?
Which ones haven’t I written for? Variety is the spice of life and this is reflected in my work.
Here’s an overview (in alphabetical order):
- Cyber security
- Kitchen and Bathrooms
- Real estate
- Trades (Carpentry, Electrician , Plumbing)
Do you specialise in certain industries?
I’ve written copy for clients in most industries and I never say ‘no’ to crafting content for a new industry. A student at heart, I love learning about new businesses and technologies.
Generally speaking though, the majority of my clients fit broadly into the following categories:
Do you have professional qualifications?
I’m a bit of a study junkie who loves to learn new things.
My first degree was a Bachelor’s Degree in Marketing. Down the track I completed a Bachelor’s Degree in Counselling, learning tons about how people tick.
Next I signed up for a Certificate in Comprehensive Writing followed by a Certificate in Professional Editing and Proofreading.
My last achievement was the succesful completion of The Recipe for SEO Success Course, teaching me the ins and outs of SEO.
Soon I’ll be starting an UX Writing course to further my understanding of user experience and website functionality.
Head to my About page if you’d like to know more personal details.
How much copywriting experience do you have?
I’ve been writing professionally since 2009 when magazines and websites first started publishing my articles and blogs. I branched out into websites, flyers, brochures, ads, newsletters, press releases, LinkedIn profiles and everything marketing related in 2014.
I’ve also completed an in-depth SEO course covering the basics of SEO , the knitty-gritty of technical audits, meta descriptions and title tags, backlinks and a whole host of other things.
Why should I pick you?
I’m glad you asked.
Finding the right copywriter is important. You want to work with someone you trust because your business is an extension of who you are.
You also want to work with someone who makes you feel like a person, not a number.
For this reason I take on fewer jobs because I believe in doing things well. And I like to get know my clients.
My clients tend to come back to me with multiple projects because I understand their business and they like the way I work. Head to my About page for more personal details.
Interested in working together? Head over to my Contact form to tell me about your project.
What is your copywriting process?
My copywriting process follows these steps:
- Send you a copywriting brief.
- Send you ballpark quote upon receiving completed brief.
- Prepare proposal incorporating the scope, fee, timeline as well as my terms & conditions.
- Upon receiving the signed proposal, I’ll send you the first invoice (50% for projects over $1,000, full amount for projects less than $1,000).
- Most projects include a phone or Zoom consultation, so I can learn more about your business, brand and project.
- Research and more research to make sure I understand your business, specific industry and what the competition is up to.
- I write and send the first draft.
- You review the copy.
- I send the second draft.
- You review the copy.
- I prepare the final draft.
- You have a total of two weeks to review the copy twice.
- I send the final invoice 7 days after sending the first draft (payment terms are 7 days).
How long does it take to write copy for a website?
The answer depends on the size of the website and how quick you are to return the drafts.
The quicker you review a draft and the more detail you provide, the faster we’ll get to the final result.
My aim is to finalise website copy within two weeks after sending the first draft.
Head to my SEO Copywriting page for more info and to check out my website packages.
Can I meet you?
A face-to-face meeting is generally not necessary as we can discuss everything over the phone, via Zoom or email.
If you prefer to meet, bear in mind that I live in country south-west Victoria and travel/meeting time is at your expense.
How many times do I get to review the copy?
Each copywriting quote includes two rounds of revisions. When you receive the first draft, you have the opportunity to comment on every single word, sentence and paragraph by using Microsoft Word Track Changes. At this stage anything is open for discussion and change.
With your detailed feedback, I write the second draft which you review once again with Track Changes. At this stage we’re looking at minor changes and tweaks to ensure we get the message right.
You then receive the final draft – and you’re ready to publish.
Check out My Process for more details about the copywriting process.
How much do copywriters charge?
Copywriters come in all shapes and sizes, like any other industry. In most cases you get what you pay for.
Copywriters can be roughly divided into three groups:
1. Juniors, or those starting out, charge between $70-$100 per hour.
2. The more experienced copywriters charge anywhere between $100-$130.
3. Senior copywriters charge between $130-$240.
How much do you charge?
Don’t you hate it when copywriters won’t tell you how much they charge per hour?
I certainly do.
So I’m transparent about my hourly rate: $125.
The following list, using years of experience, helps you understand where I fit in the grand scale of things:
- Junior (0-2 years) $70-$100
- Mid (2-4 years) $100-$130
- Senior (4+ years) $130-240
I quote on each project and provide you with a detailed proposal which includes a consultation, in-depth research, three drafts and two rounds of revisions.
This is a set price so it means no unexpected surprises – because I don’t like them either.
Do you require a deposit?
You pay a 50% deposit before we get started for projects with a total value of more than $1,000. I ask for full upfront payment for projects less than $1,000.
The final invoice will be issued 7 days after sending you the first draft (payment terms are 7 days).
Why do you ask for a deposit?
Getting to know you and your business is the starting point for any copywriting project, no matter how big or small.
I’ll start by reading through your completed copywriting brief. If you have a website, I’ll familiarise myself with who you are and what you do. If you have a LinkedIn profile, Facebook or Instagram page, I’ll check them out too.
This type of research takes time, and that’s why I require a deposit.
What payment methods do you have?
Most clients pay via direct debit but you can also pay via PayPal (charges apply) or a credit card (charges apply).
Do you charge GST?
Not yet. It’s on the cards for the near future.